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The reputation of a site is established on the links it gets. The links that come into your site are backlinks. A couple of years back before the coming out of the search engine optimization, backlinks were merely the basis of web navigation. The basis of serch engine positioning as of the moment are the backlinks. If an individual does not want to allocate much money for exposure then backlinking is a perfect choice. These links direct to a web page and redirects to a new web page. The backlinks functions well with the sites that are created in high quality, well grounded and with a great rank.